Saturday, March 27, 2010

Sales of New Album Releases in 2008

According to SoundScan, 105,575 new albums were released in 2,008 in the United States. Half of them were digital-only. 17,000 of those sold one copy in 2008. Another 63,000 sold up to 100 copies. 24,000 releases between 100 and 10,000 copies. 1,517 sold more than 10,000 units. 112 new albums sold more than 250,000 units.
  • Veteran music industry executive Tom Silverman considers 10,000 to be the "obscurity line"above which an act begins to have some measure of recognition. (He considers this an arbitrary measure. A decade earlier, the obscurity line could be considered 50,000 units).
  • 250,000 units is a threshold where a record can be considered lucrative.
Source: Music Coaching.com

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